Background.

Client

J&P Accountants

Industry

Finance

Location

Manchester, UK

The accountant ecommerce sellers search for.

From VAT questions to payroll and the paperwork of trading internationally, J&P Accountants handles the financial side of running an online business for ecommerce and Amazon sellers spread across Europe, all from a chartered UK practice. We overhauled the SEO groundwork so those sellers would land on J&P when they went looking for the right accountant.

Qualified Leads 1st Year
0
Peak 156 Leads in Single Month
Since Launch to Date
Total Users
+ 0 %
594→ 1,414
First 90 Days
Sessions
+ 0 %
344→ 1,624
First 90 Days

Challenges.

A site we had to work around, not rebuild..

Database limitations and technical issues on the site meant a rebuild or structural overhaul wasn’t possible, the build had to stay fixed. That ruled out fixing visibility from the ground up, so every improvement needed to come from content, pages and authority added on top, without touching the site’s core.

The goal was to lift rankings and land genuine enquiries without touching the build, grow topical strength around a fixed site, and turn low traffic into a working pipeline within three months.

Approach.

We set out to make J&P the first name that came up whenever an online seller needed an accountant.

  • Speaking directly to what sellers need. Straightforward guidance on VAT obligations, Amazon-specific issues and general seller tax, written to match the exact questions people are searching.
  • Presenting the firm at its best. A site designed to build confidence quickly and reflect the credibility already there.
  • Covering sellers right across Europe. Structured visibility to reach sellers in different markets, not just locally, all routing back to a UK-based firm.
  • Converting interest into contact. Easy-to-follow FAQs and simple enquiry forms.

Web Development

Service pages built to communicate specialist expertise and convert sellers.

Google SEO

Monthly traffic up 198% year on year, 132 to 393

Google Ads

+635 Leads Generated 1st Year

Feedback from
our client - Zyan Fire Protection

"The results have been outstanding. Enquiries have increased significantly, and we’ve gone from barely appearing on Google to ranking on the first page for several key search terms, with more improving each week."

Tristan and the team at LMC have been fantastic from start to finish. Communication has been excellent, they keep us updated every step of the way and are always on hand to discuss ideas or answer questions.

We came to LMC a few months ago after being let down by our previous agency, asking them to create a new website and manage our SEO and Google Ads campaigns. The results have been outstanding. Enquiries have increased significantly, and we’ve gone from barely appearing on Google to ranking on the first page for several key search terms, with more improving each week.

The website they delivered was exactly what we had envisioned: professional, well-designed, and fully optimised to support our SEO and PPC efforts. Their work has been a real boost for our business during a period of growth.

Couldn’t recommend LMC highly enough — thanks to Tristan and the whole team!

Zak Lambri

Managing Director,  Zyan Fire Protection

Key Results.

A quiet domain turned into a busy front door.

In just three months, J&P went from almost no search presence to a reliable stream of visitors who actually fit the firm’s client base. Enquiries through organic search rose more than fourfold, and sellers looking for specialist help now find their way to J&P ahead of anyone else. The firm no longer relies on referrals alone to keep new work coming in.

Top 5 Keyword Rankings Within 3 Months

0

Book a Visit conversion increase

0 %

Leads Generated within 90 days

0 +
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