On The Block Gaming provides gamification services, converting complex or routine processes into engaging interactive experiences for clients. Their previous website failed to effectively communicate their brand strength or showcase their project portfolio effectively. Branding inconsistencies existed across multiple platforms, and they lacked unified design assets for social media and offline marketing.
We completed a comprehensive brand refresh and digital transformation, establishing On The Block Gaming as a credible and innovative leader in the gamification sector.
Our complete website redesign and brand refresh created a unified digital presence that strengthened On The Block Gaming’s market credibility and professional standing.
The website they built not only looks great but is also performing well, and their SEO strategy is already helping us gain more visibility. I’d highly recommend Bristol Marketing Company to any business looking to grow their online presence.
Co-Founder – On The Block Gaming
On The Block Gaming faced significant difficulties with their digital presence. Their website appeared visually cluttered and lacked the authority expected from an innovative gamification provider. Navigation was confusing and information was poorly organised, making it difficult for visitors to find case studies and take action. This limited their ability to demonstrate expertise and generate qualified leads.
Additionally, their branding needed substantial improvement to accurately reflect their creative approach. Visual inconsistencies across different platforms and missing unified design assets for social media and offline marketing weakened their professional image in a competitive market.
Complete refresh with website redesign and multi-format templates
Dynamic platform showcasing gamification capabilities
+700% increase in organic website traffic within 90 days.
Alongside the website launch, we implemented a focused search strategy to improve On The Block Gaming’s search visibility. Within 30 days, they achieved number one ranking for “Gamification Solutions,” establishing immediate market authority.
The strategy generated impressive organic growth, achieving 700% increase in website visitors within 90 days. This improved visibility delivered direct business results, with £600k in qualified enquiries generated in just 30 days, demonstrating the real impact of effective SEO strategy.
The previous On The Block Gaming website lacked the dynamic, interactive qualities expected from a gamification platform. Our development approach focused on creating an engaging, smooth user experience matching their innovative solutions.
We built the platform emphasising interactivity, delivering seamless transitions between sections while maintaining fast loading speeds. Interactive features were designed to effectively demonstrate gamification capabilities without slowing performance on any device.
Key improvements included clearer user pathways from identifying problems through evaluating solutions, with visible calls-to-action encouraging visitor engagement. The development included efficient backend systems for real-time information updates and future expansion.
The final platform effectively communicates On The Block Gaming’s value proposition, improving visitor engagement and lead generation through optimised user flows for enquiries, portfolio exploration, and case study discovery.
We completed a comprehensive brand refresh creating consistent visual identity reflecting On The Block Gaming’s gamification expertise. The refreshed system improved typography and colour use, aligning visual elements across all platforms for cohesive brand presentation.
The updated branding system included comprehensive digital and social templates, providing On The Block Gaming with unified visual language for both online and offline communications.
As part of the brand refresh, we also designed professional business cards applying the updated identity across offline materials. The new cards maintain consistency with the refreshed typography and colour palette, ensuring a polished and cohesive look.
These now serve as a tangible extension of the brand, reinforcing On The Block Gaming’s professional image in client meetings and events.
Alongside the website launch, we implemented a targeted SEO strategy to strengthen On The Block Gaming’s visibility in search results. Within just 30 days, the company ranked number one on Google for “Gamification Solutions”, establishing instant credibility in their sector.
This strategy also drove a sharp rise in organic website traffic, achieving a +700% increase within 90 days. Within the first 30 days alone, these improvements generated £600k worth of enquiries, demonstrating the direct business impact of a well-executed SEO strategy.
The previous On The Block Gaming website lacked the dynamic and interactive feel expected from a modern gamification platform. Our development approach focused on creating a fluid, engaging user experience that aligns with their innovative solutions for gamified processes.
We structured the site to emphasise interactivity, ensuring smooth transitions between sections while maintaining fast load times. The dynamic components were built to showcase their gamification capabilities without relying on heavy scripts, optimising performance across devices.
Key improvements included a refined user journey from problem awareness to solution discovery, with strategically placed CTAs guiding visitors toward conversion. The development ensured seamless integration with their backend systems for real-time updates and future scalability.
The result is a modern, high-performing website that effectively communicates On The Block Gaming’s value proposition while driving increased engagement and lead generation through improved user flows for enquiries, portfolios, and case study viewing.
Alongside the website launch, we implemented a targeted SEO strategy to strengthen On The Block Gaming’s visibility in search results. Within just 30 days, the company ranked number one on Google for “Gamification Solutions”, establishing instant credibility in their sector.
This strategy also drove a sharp rise in organic website traffic, increasing significantly within the first month. Most importantly, these improvements translated into £600k worth of enquiries, demonstrating the direct business impact of a well-executed SEO approach.
Contact Bristol Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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