Overview.

Client

Attaché London

Industry

Property Management

We crafted an elite international marketing strategy for Attaché London, a premier property sourcing and management firm. Our refined, multi-channel approach targeted ultra-high-net-worth individuals in global financial hubs, positioning Attaché London as a leading name in luxury real estate and exclusive concierge services.

Overview.

Our global marketing campaign delivered outstanding digital exposure across key wealth centers, establishing Attaché London as a top-tier luxury real estate brand. A sophisticated social media strategy revolutionized their online presence, significantly broadening their client acquisition channels.

First-page keyword rankings within first 3 months

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Grew social media following from 150 to

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Increase in Direct Sales

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Challenges.

Attaché London needed to connect with ultra-high-net-worth individuals across diverse international markets, requiring precise targeting and deep cultural insight. They faced competition from prominent luxury property brands with strong market recognition. Crafting content for their discerning clientele demanded impeccable quality and sophistication, as brand perception is critical in the ultra-luxury sector.

What we did.

We devised a detailed 150-page business and marketing strategy, executed advanced international SEO, and built a premium social media presence with tailored content for ultra-high-net-worth audiences.

Strategic Marketing

150-page business report with extensive international research

Web Development

Sophisticated platform integrated with their payment system

Google SEO

Domestic and international search campaigns targeting wealth centres

Social Media

Premium content strategy with photography and videography

Marketing Strategy.

A 150-page business and marketing plan served as the cornerstone for Attaché London’s global expansion and market positioning. Extensive research across six major wealth centers identified regional preferences, cultural nuances, and property acquisition patterns, shaping a targeted strategy.


We created detailed client personas for various ultra-high-net-worth segments, including legacy wealth families, self-made entrepreneurs, and global investors, with customized messaging for each. Competitive analysis highlighted opportunities to differentiate Attaché London from traditional and digital-first luxury property competitors.


A multi-tiered service framework clarified their offerings—property sourcing, management, and concierge services—tailoring value propositions to diverse client needs. The global expansion plan outlined phased market entries, aligning marketing efforts with business capabilities to ensure consistent client experiences worldwide.

Wireframe.

We crafted a refined digital experience that seamlessly blended aspirational luxury with practical elegance, ensuring intuitive navigation for a clientele accustomed to premium service and swift efficiency.

Our strategic information architecture clearly distinguished key service offerings—property acquisition, management, and concierge—while maintaining an overarching cohesiveness that encouraged users to explore across services naturally.

Tailored wireframes were designed specifically for property listings, focusing on immersive visual storytelling paired with detailed specifications to meet the expectations of global high-net-worth buyers. The journey mapping highlighted pivotal decision-making points, integrating confidence-boosting content and exclusivity cues at the right moments to drive engagement and conversions.

We designed custom enquiry flows that balanced the privacy needs of ultra-high-net-worth individuals with the necessary data collection for Attaché London’s client team to deliver tailored follow-up. The clickable prototype offered a full simulation of the digital experience across devices, allowing key stakeholders to assess functionality and user flow before visual layers were applied.

Design.

We developed a refined visual design system with elegant typography, minimalistic color schemes, and strategic white space to reflect Attaché London’s understated luxury. High-quality photography served as the primary storytelling tool, delivering immersive property and lifestyle visuals that resonated with elite clients.


Custom interface components, including property galleries and location maps, maintained design coherence while meeting functional expectations. The responsive design ensured a premium experience across devices, with a focus on tablet optimization for clients viewing properties on the go. Subtle animations enhanced the digital experience, mirroring Attaché London’s attention to detail.

Development.

We built an intuitive, high-performance platform with advanced technologies for seamless visuals and fast loading. Enterprise-grade security and encryption protected sensitive client data. A custom content management system enabled Attaché London to manage their exclusive property portfolio across multiple languages and regions.


A secure client portal facilitated document sharing and communication for ongoing property management. Integration with existing CRM systems ensured smooth information flow across international offices. Custom analytics dashboards provided marketing insights while adhering to strict privacy standards.

Social Media Marketing.

Our social media strategy targeted platforms favored by ultra-high-net-worth individuals, emphasizing quality content over vanity metrics. We balanced luxury property showcases with lifestyle content reflecting clients’ interests, such as art, travel, and exclusive events.


A consistent visual aesthetic across platforms ensured instant brand recognition. Engagement focused on building relationships with luxury influencers and wealth advisors rather than mass appeal. Platform-specific content respected audience behaviors on Instagram, LinkedIn, and other selective channels, growing their following from 150 to over 10,000 qualified prospects.

Photography.

We produced bespoke photography across global locations, creating a visual library that highlighted Attaché London’s exceptional properties and services. Property photography elevated real estate imagery to an art form, using advanced lighting and composition. Lifestyle photography captured curated moments, from private terrace views to elegant entertaining spaces.


Team portraits balanced professionalism and approachability, while location-specific imagery reflected the unique essence of markets like London, New York, and Monaco. Consistent visual standards across all shoots reinforced a cohesive brand identity.

SEO.

Our international SEO strategy targeted ultra-high-net-worth audiences in six wealth centers with localized content and technical optimization. Keyword research focused on exclusive terms used by elite clients and their representatives. Authority content addressed complex property needs, establishing expertise in off-market acquisitions and portfolio management.


Advanced hreflang configurations ensured region-specific content delivery, preserving SEO value. Strategic link-building prioritized high-quality connections from prestigious sources. The strategy secured over 50 first-page keyword rankings in 3 months, surpassing competitors like Harrods Estates and Savills.

Website traffic
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Increased organic website traffic within 3 months. 

Keywords
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Increased organic website traffic within 3 months. 

Keywords
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Increased organic website traffic within 3 months. 

Feedback from our Clients.

"Tristan and his creative and dynamic team continuously provide us with excellent marketing expertise."

Top quality, trustworthy and true professionals!

From a detailed marketing plan to a complete website design and re-development, outstanding SEO services and brand new omni-channel social media strategy, Tristan and his creative and dynamic team continuously provide us with excellent marketing expertise.

All members of the LMC team we have dealt with respond instantly and act promptly with true professionalism, transparency and passion, always giving suggestions and support with genuine care.

We cannot recommend a better marketing company and look forward to further strengthening our relationship with Tristan and his team.

THANK YOU!

Amanda Bell
Marketing Director, Attaché London

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