Overview.

Client

University of Bedfordshire

Industry

Education

We delivered an in-depth educational consultancy project to support the University of Bedfordshire in developing an industry-focused MSc AI in Digital Marketing course. By blending academic rigor with practical industry expertise, we crafted a curriculum that equips graduates for the fast-changing digital marketing landscape.

Key Results.

Our consultancy significantly enhanced the MSc AI in Digital Marketing course, infusing it with real-world relevance. Faculty provided outstanding feedback on the value of our insights, noting their impact on curriculum development. The programme effectively bridges theoretical knowledge with practical digital marketing applications.

Challenges.

The University faced significant obstacles in creating the new programme. They needed to connect academic theory with practical industry demands in a rapidly evolving field. Integrating emerging AI trends into a structured curriculum was challenging due to the technology’s constant advancements. Additionally, they had to ensure the programme prepared students for future digital marketing trends, requiring foresight into industry needs and skills.

What we did.

We conducted consultations and surveys to gather critical insights, providing guidance on current industry practices, AI trends, digital marketing developments, and UK economic forecasts.

Marketing Consultancy

Marketing Strategy

Feedback from our Clients.

"I had the absolute pleasure of doing a consultation with Tristan for the development of our new MSc AI in Digital Marketing course"

I had the absolute pleasure of doing a consultation with Tristan for the development of our new MSc AI in Digital Marketing course, and I cannot recommend him highly enough! Tristan’s expertise in the field of AI and digital marketing is truly exceptional. He provided invaluable insights that have significantly shaped and enhanced our course content.

From the outset, Tristan demonstrated a deep understanding of the latest industry trends and challenges. His ability to articulate complex ideas and translate them into practical, actionable strategies for our course was incredibly impressive. Tristan’s feedback was detailed, thoughtful, and tailored to our specific needs, ensuring that our course will not only be academically rigorous but also highly relevant to industry demands.

Tristan went above and beyond in our consultation, offering innovative ideas that will set our course apart. His suggestions for incorporating real-world applications and ethical considerations into the curriculum were particularly impactful, ensuring that our students will be well-prepared for the dynamic field of digital marketing.

Working with Tristan was a truly enriching experience. His professionalism, dedication, and passion for advancing education in AI and marketing are unparalleled. I am grateful for his exceptional support and look forward to future collaborations. Thank you, Tristan, for your outstanding contribution—you have made a significant difference to our new course development!

Dr. Mahwish Zahara
Lecturer in Digital Marketing, University of Bedfordshire

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