A fire safety specialist, made easy to find.
Zyan Fire Protection operates across London as a passive fire protection specialist, covering fire stopping, fire barriers, compartmentation and fire door fitting for commercial, residential and public buildings, schools, apartments and healthcare sites among them.
Given how much compliance matters in this trade, and the real risk of choosing the wrong contractor, effort went into establishing content authority, genuine industry recognition and reliable enquiry tracking that could turn search visibility into paying work. These figures cover the first 90 days live plus year-on-year organic growth through to May 2026.
A regulated niche with high stakes and low volume.
Fire protection sits under strict regulation, and buyers won’t move without proof of technical competence and compliance. The market has entrenched, established players, and commercial clients with safety responsibilities need reassurance before they’ll pick up the phone. A lot of the highest-value search terms, fire stopping materials among them, don’t get searched often, but the people who do search them mean business.
The brief was to establish real authority in a specialist, regulated field, make dense fire safety information genuinely usable for non-specialists, and grow a lead pipeline from nothing, all while protecting that progress through a later site migration.
We built credibility before chasing volume, and the enquiries followed as a result.
Modern microsite with mobile-first design and clearly defined conversion paths
Fully self-managed platform with CRM integration and sub-second load speeds
Monthly traffic up 198% year on year, 132 to 393
+443 Leads Generated 1st Year
Tristan and the team at BMC have been fantastic from start to finish. Communication has been excellent, they keep us updated every step of the way and are always on hand to discuss ideas or answer questions.
We came to BMC a few months ago after being let down by our previous agency, asking them to create a new website and manage our SEO and Google Ads campaigns. The results have been outstanding. Enquiries have increased significantly, and we’ve gone from barely appearing on Google to ranking on the first page for several key search terms, with more improving each week.
The website they delivered was exactly what we had envisioned: professional, well-designed, and fully optimised to support our SEO and PPC efforts. Their work has been a real boost for our business during a period of growth.
Couldn’t recommend BMC highly enough — thanks to Tristan and the whole team!
Managing Director, Zyan Fire Protection
A specialist niche made visible, and the enquiries followed.
Real demand followed real visibility. The right buyers are consistently finding Zyan through organic search now, and the numbers show it clearly, 141 enquiries tracked since launch, and top-30 keyword rankings up 108% inside six months. In a niche this technical, that kind of sustained interest month after month is proof the strategy is working.
Contact Bristol Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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