South Croydon, UK
Zyan Fire is a BM Trada certified fire stopping company offering compliance, certification, and installation services. Their existing website was basic, visually outdated, and failed to reflect their expertise and technical credibility in an industry where trust and safety standards are essential.
We delivered a complete digital overhaul including website redesign, SEO strategy, and optimised paid search campaigns. This established Zyan Fire Protection as a credible leader in passive fire safety across London, delivering significant gains in online visibility, customer enquiries, and competitive positioning.
Our integrated strategy combining website redesign, paid search optimisation, and SEO delivered outstanding results across all channels, positioning Zyan as an industry authority in fire protection.
We came to BMC a few months ago after being let down by our previous agency, asking them to create a new website and manage our SEO and Google Ads campaigns. The results have been outstanding. Enquiries have increased significantly, and we’ve gone from barely appearing on Google to ranking on the first page for several key search terms, with more improving each week.
The website they delivered was exactly what we had envisioned: professional, well-designed, and fully optimised to support our SEO and PPC efforts. Their work has been a real boost for our business during a period of growth. Couldn’t recommend BMC highly enough — thanks to Tristan and the whole team!
Zyan Fire Protection had an established business but hadn’t fully utilised their online potential. The previous website lacked search optimisation, limiting visibility for important terms like “fire stopping London.” The outdated appearance undermined customer confidence in a sector where trust and safety credentials are critical for winning contracts.
Poor site structure and confusing service pages reduced conversions. The Google Ads account lacked proper keyword strategy and conversion tracking. The team had become dissatisfied with their previous provider due to weak results and poor communication, leaving their digital growth stalled in a competitive B2B industry.
We implemented a comprehensive digital transformation combining website redesign, technical SEO, strategic PPC campaigns, and performance optimised development to establish Zyan’s market authority.
Website redesign focused on clarity, accreditation visibility, and conversion-led credibility.
CMS-driven platform showcasing precision, compliance, and scalable performance.
50 position ranking leap and 200% organic Traffic increase
Generated over 100 verified B2B leads with a 14.71% conversion rate
We modernised Zyan Fire Protection’s online presence with a contemporary, search-optimised, mobile-friendly site demonstrating expertise, compliance, and authority. The redesign featured clear service options, prominent certifications, and conversion-focused design building user confidence from first contact.
UX improvements simplified navigation, made lead capture easier, and created better service and sector pages. This enables facilities managers and contractors to quickly locate appropriate fire safety solutions and take action.
We created a professional, modern aesthetic using Zyan’s signature black, red, and white colours, strengthening brand recognition and connecting with their industry certifications. Every design element communicates reliability and professional expertise.
Trust indicators including BM Trada Q-Mark certification and compliance with BS 476 and EN 1366 standards feature prominently across the site, establishing Zyan Fire Protection as a dependable partner in a regulated sector where safety and credentials are essential to success.
The original Zyan Fire Protection site lacked the technical credibility required by qualified fire safety providers. We rebuilt it demonstrating their capabilities, compliance standards, and responsiveness essential in a regulated field.
The redesigned site focuses on their primary services: Surveying, Fire Stopping, Fire Barriers, Fire Doors, and Remedial Works, with interactive features, industry-specific navigation, and clearly displayed certifications enhancing confidence.
Built on a straightforward CMS, the platform enables the Zyan team to share news, compliance updates, and expert articles easily, ensuring content remains relevant and authoritative.
We streamlined the visitor journey making content accessible and enquiries simple. With intuitive navigation, quick access, and full mobile optimisation, the updated site provides an excellent experience for construction firms and facility managers while strengthening Zyan Fire Protection’s online credibility.
We achieved an impressive 50-position improvement for the high-value term “fire stopping London”, moving from position #64 to #15 within three months. This substantial gain demonstrated Zyan’s strength in their primary search sector.
Organic traffic increased by 200%, while search impressions grew 139%, showing solid progress in this competitive field. Our strategy used industry content, effective site structure, and targeted landing pages for individual services.
We created expert content about the Fire Safety England Regulations 2022, establishing Zyan’s credibility and authority. This approach expanded content by 100% and generated over 60 quality backlinks within the opening 60 days.
The SEO framework now supports UK-wide growth, enabling expansion into broader fire safety sectors.
Increased organic traffic within 3 months.
Within the first 60 days
We completely rebuilt the Google Ads programme, implementing proper keyword strategy and verified conversion tracking to eliminate wasted spending. This comprehensive overhaul significantly improved their paid search performance in the valuable B2B marketplace.
The campaign generated 100+ fully verified B2B leads over four months, achieving 14.71% conversion rate and reducing cost per lead by 300% within three months.
We eliminated broad keywords, established careful exclusions, and selected only high-intent business searches. This focused approach ensured all budget reached business decision-makers actively seeking fire safety solutions.
Our tracking monitored all contact methods including 26 website forms, 40 phone enquiries, and 22 email contacts, preventing duplicates and ensuring complete transparency. This enabled confident expansion of high-performing campaigns with complete budget control and clear ROI visibility.
Cut lead costs by 300% in just three months through precise campaign optimisation.
Contact Bristol Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
Lorem ipsum dolor sit amet consectetur. Egestas bibendum est ultricies in dictum nibh fusce.
© 2025 Tristan James Enterprises LTD T/A Bristol Marketing Company – 13375416
