We partnered with Stretched Marquees to support their expansion across Bristol, Bath, The Cotswolds, and surrounding areas. Recognising the importance of capturing customer intent, we focused on search engine marketing combining organic SEO and paid Google Ads.
This integrated approach delivered strong conversion results, enabled entry into new markets, and tripled their revenue through improved conversion rates.
Stretched Marquees needed to expand regional presence across Bristol, Bath, The Cotswolds, and surrounding areas in a highly seasonal market. They required affordable lead generation working during busy summer months and quieter winter periods. Additionally, they wanted to enter the permanent marquee market while maintaining their core seasonal business, requiring smart audience targeting and improved conversion rates.
We implemented a comprehensive search engine marketing strategy combining Google Ads for immediate results with regional SEO for sustained growth, supported by conversion rate optimisation.
Cost effective campaigns generating 50+ leads monthly
Regional SEO achieving 80+ first page rankings
Our regional SEO strategy achieved top 3 positions across all target locations, ranking 80+ keywords on Google’s first page. By focusing on high-intent search terms, we captured customers seeking both seasonal and permanent marquee solutions.
Working closely with Stretched Marquees’ web team, we improved site design, navigation, and user experience, increasing conversion rate from 4% to 11% within 3 months. This effectively tripled revenue from search-driven traffic.
To date, over 1,500 qualified leads have been generated through Google Ads and organic SEO, demonstrating the effectiveness of a unified search strategy.
Our ongoing work continues to maintain existing rankings while expanding into new regions, ensuring Stretched Marquees strengthens position in both established and emerging markets.
We launched affordable Google Ads campaigns consistently generating 50+ leads monthly at average cost per lead under £10, with peak summer months achieving costs as low as £5.50.
Campaigns were optimised performing throughout the year, delivering strong results during busy summer and quieter off-peak seasons, ensuring consistent business flow despite seasonal variations.
Strategic campaign expansion also supported Stretched Marquees’ entry into the permanent marquee market, increasing average order values while maintaining strong lead volume for core hire services.
These improvements established Google Ads as a reliable growth engine, supporting regional expansion and revenue targets.
Contact Bristol Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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