Say What You C (SWYC) is an established online retailer with ten years’ experience specialising in customisable bags, jewellery, and clothing. The business faced severe difficulties with monthly revenue down to £8,000 and conversion rates below industry standards. Large competitors with substantial social media followings were capturing market share.
Within 2 months of implementing our comprehensive marketing strategy, SWYC’s situation transformed dramatically. Monthly revenue grew to £13,000, a 62.5% increase that restored financial stability and opened new growth opportunities.
From decline to recovery in 2 months: Monthly revenue climbed from £8,000 to £13,000, securing the brand’s future and unlocking new growth opportunities.
Implementing SEO, website design and Meta ads, the whole process has been extremely efficient and explained in simplified terms. Allowing us to focus on the creative areas of the business which we are good at. We are very happy to work together and look forward to a successful future. Would highly recommend their services
Say What You C (SWYC)
SWYC was only 90 days from closure. Monthly revenue had dropped to £8,000, with a 1.2% conversion rate against a 2% industry benchmark. Competitors such as Stoney Clover Lane (567K followers) and Lily & Bean (480K followers) were dominating market share.
Without immediate action, a decade-old brand would have disappeared. The challenge was to restore revenue quickly, acquire new customers, improve conversions, and reposition SWYC as a strong competitor, all while showcasing their unique strength in personalisation.
We implemented a complete marketing transformation covering strategy development, advertising campaigns, search optimisation, content creation, and website improvements. Each element was designed to reverse decline, rebuild market visibility, and establish sustainable growth.
70+ page comprehensive report with 13 strategic sections
Professional photography and videography services provided with dedicated studio shoots
Targeted keywords with 100,000+ monthly search volumes
Meta campaigns achieved a 320% CTR boost and strong engagement.
We started with detailed competitor analysis, reviewing SWYC against 10+ competitors from small boutiques to major global brands.
Our research revealed untapped opportunities across seven new customer segments including students, men’s gift shoppers, pet-themed products, and key European markets including Spain, the Netherlands, and Italy.
This insight led to a refreshed brand strategy emphasising individuality, inclusivity, creativity, and genuine customer connection. This approach ensured SWYC’s messaging stood out and clearly differentiated them from competitors.
We developed comprehensive website improvement recommendations focusing on e-commerce performance and conversion optimisation. These addressed the gap between SWYC’s 1.2% conversion rate and the industry benchmark of 2%.
Our recommendations included streamlined checkout processes, improved product customisation options, and strong mobile functionality to capture growing mobile shopping demand.
The brand had become dated and was losing ground to newer competitors. We updated brand guidelines and social media standards refreshing the brand image. We also restructured the customer journey making it simpler and more efficient, driving improved conversion rates.
Our Meta campaigns delivered substantial improvements. Click-through rate increased by 320%, rising from 1 in 100 users to over 4 in 100 users clicking. This reduced acquisition costs, improved engagement, and enabled profitable growth averaging over 10 sales daily.
Website traffic grew more than 60% month-on-month. By highlighting SWYC’s distinctive personalisation strengths, campaigns consistently attracted quality buyers and expanded their customer base.
Increased engagement and conversions, driving an average of over 10 sales per day
We managed SWYC’s organic social content across all major platforms, creating posts balancing product promotion with compelling lifestyle imagery. The strategy focused on building community around personalisation and creative expression.
Engagement rates increased significantly. Our analysis demonstrated SWYC could effectively compete against brands with hundreds of thousands of followers through excellent content quality and genuine customer interaction.
Visual content was a significant limitation. SWYC relied on inconsistent, basic imagery harming conversion rates. We invested substantial time in professional studio production building a high-quality content library with professional styling and editing.
This created a lasting visual asset library, eliminated ongoing photography costs, and provided consistent, polished brand appearance. Video content showcased the personalisation process building trust and engagement across Instagram, TikTok, and the website.
We rebuilt SWYC’s SEO foundation by improving site speed, structure, and keyword focus. With ten years’ business experience, SWYC was well-positioned to capture high-intent searches for custom bags, personalised jewellery, and bespoke accessories.
Organic traffic grew consistently month-on-month. Targeting searches with 10,000+ monthly volume unlocked over £30,000 in revenue potential, creating long-term visibility and financial stability.
62.5% revenue growth in 2 months.
We transformed a £455 daily ad spend into a reliable growth driver. Seven intent-focused campaigns, supported by A/B tested creative and continuous optimisation, fuelled results.
The biggest breakthrough came from improving conversion rates. Lifting performance from 1.2% to 2% unlocked an extra £18,200 in monthly revenue potential, a 127% profitability uplift.
Monthly revenue achievable through improved conversion
Revenue increase achieved within 4 months
Our Meta campaigns drove major improvements. CTR increased by 320%, rising from 1 in 100 users clicking to over 4 in 100. This lowered acquisition costs, strengthened engagement, and enabled profitable scaling, resulting in an average of over 10 sales per day.
Alongside this, website traffic grew by more than 60% month on month. By emphasising SWYC’s unique personalisation, campaigns consistently attracted high-quality buyers and expanded the customer base.
Increased engagement and conversions, driving an average of over 10 sales per day
Contact Bristol Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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