Overview.

Client

Pizzarova

Industry

Food and beverage

Pizzarova, a beloved independent pizzeria with five locations in Bristol, UK, enjoys a dedicated local following. We crafted a hyper-local SEO campaign to boost their digital presence, enabling this local favorite to surpass global pizza chains and food delivery platforms in search rankings, significantly enhancing online visibility and customer engagement.

Key Results.

Our hyper-local SEO strategy delivered exceptional visibility for Pizzarova, outranking major competitors in search results. The enhanced digital presence drove substantial increases in website traffic and physical restaurant footfall.

Major keywords ranked on first page within three months

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Increase in organic website traffic within the first year

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Increase in organic Google Business interactions within the first year

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Challenges.

Pizzarova faced stiff competition from global pizza chains with large marketing budgets and established online presence, making search visibility challenging. They also needed to compete with food delivery aggregators dominating search results for food-related queries. The campaign had to target both Bristol residents and tourists, requiring tailored strategies to address diverse search behaviors and audience segments.

SEO.

Our hyper-local SEO strategy targeted Bristol-specific search terms, such as “pizza in Bristol” and “best pizzeria near me,” to capture high-intent local customers.

Comprehensive keyword research identified direct and indirect terms relevant to both residents and tourists, optimizing content to drive organic traffic.


Local SEO efforts enhanced visibility in Google Maps and local pack results, critical for location-based dining searches. We implemented engaging content addressing local dining preferences, events, and menu highlights to build topical authority.


Technical SEO ensured mobile optimization and fast page speeds, aligning with Google’s user-focused ranking factors. Strategic link-building with local blogs, tourism sites, and Bristol-based publications boosted Pizzarova’s authority, securing over 40 first-page keyword rankings within 3 months.

Website traffic
0 %

Increased organic website traffic within 3 months. 

Keywords
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Increased organic website traffic within 3 months. 

Keywords
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Increased organic website traffic within 3 months. 

Feedback from our Clients.

"Where we didn't even come up for some really important search terms, we're now performing so well."

I’ve only been working with LMC for a few months now, but already we’ve seen huge changes in our ranking on google. Where we didn’t even come up for some really important search terms, we’re now performing so well. Innes and Tristan are so responsive, consistent, and keep us updated really regularly. They’re always willing to meet up & chat for new ideas going forward. Super easy people to work with!

Sacha Dhabalia
Marketing Manager, Pizzarova

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