We’ve partnered with JB Dental for over 18 months, delivering complete digital marketing services that have significantly improved their online presence and patient acquisition results.
Our coordinated strategy has produced excellent outcomes, attracting over 500 qualified patient enquiries in the past year at an average cost of under £10 per lead. These results demonstrate the strength of our focused approach and user-friendly website design.
We achieved a consistent 14% conversion rate over 12 months while generating 500+ qualified patient enquiries at less than £10 cost per lead, establishing JB Dental as an efficient leader in patient growth.
JB Dental needed an up-to-date digital presence to attract new patients, increase their visibility locally, and generate reliable, affordable patient enquiries. Their previous website lacked clear pathways for visitors to take action and didn’t rank well in search results, which made it hard to turn website visitors into actual appointments. The objective was to build a patient-friendly experience with straightforward navigation, simple booking options, and a scalable foundation to support expansion while keeping patient acquisition costs reasonable.
We created a complete digital marketing solution including website development, paid advertising campaigns and SEO to build JB Dental’s online presence and achieve excellent conversion results.
Professional identity balancing clinical trust with approachable warmth
Full-stack responsive development with user routing for local target markets within Bath
Comprehensive strategy to climb rankings for key dental service terms
18 months of continuous optimisation, achieving a cost per lead of less than £10
We created detailed wireframes mapping straightforward patient journeys, from discovering treatments to booking appointments. Our mobile-first approach focused on easy navigation, enabling visitors to find important information and booking forms quickly.
The wireframing phase created a solid foundation for converting visitors into patients, ensuring the website structure matched what visitors were looking for. By planning and testing the user experience in advance, we avoided expensive redesigns and ensured the final website successfully supported JB Dental’s patient growth targets.
The new website was built to serve JB Dental’s diverse patient base effectively. The design positions JB Dental as a professional dental provider while maintaining a friendly, non-threatening atmosphere that helps anxious patients feel comfortable.
Our responsive design works smoothly on all devices, recognising that patients now research and book dental appointments on phones and tablets. The contemporary, polished design shows JB Dental as modern and progressive while maintaining the clinical credibility patients expect.
We built a website focused primarily on attracting and converting individual patients, with a straightforward appointment booking system that makes scheduling simple and convenient. To support JB Dental’s professional network, the site also features a basic form for referrals and partnership enquiries from other healthcare providers.
The site was developed using responsive design technology, with location-based customisation for Bath to ensure visitors in the practice area receive relevant, fast-loading experiences.
The entire structure was built with patient conversion as the main goal, directly contributing to the 14% conversion rate achieved. Clear menus, strong calls to action and visible trust indicators guide visitors naturally towards booking appointments or submitting enquiries.
We developed a focused marketing approach designed to attract new patients, increase local visibility, and generate steady, cost-effective patient enquiries. The strategy creates a smooth experience from when patients discover the practice through to booking an appointment, maintaining consistent branding at every stage.
Focused campaigns prioritised affordable patient acquisition, achieving an average 14% conversion rate throughout the year. This demonstrates the effectiveness of our integrated approach and well-designed user experience.
Over 500 qualified patient enquiries were acquired in the past 12 months, showing consistent, reliable growth. Our multi-channel approach maintains steady patient interest year-round, including emergency enquiries alongside routine and cosmetic treatment requests.
At less than £10 per enquiry, our campaigns deliver strong financial returns for JB Dental, enabling growth that fits with the practice’s capacity to take on new patients.
Over 18 months of active management, we continuously improved JB Dental’s Google Ads campaigns to achieve a patient enquiry cost below £10.
Our campaigns focused on high-intent search terms covering all dental services, from urgent emergency care to standard and cosmetic treatments. Detailed campaign organisation allowed precise spending based on treatment type and expected patient lifetime value.
Through systematic testing and continuous refinement, we maintained a 14% conversion rate while attracting over 500 qualified enquiries per year. This approach balanced attracting sufficient volume while maintaining quality, ensuring JB Dental received enquiries from patients genuinely interested in treatment.
Generated in 12 months with consistent delivery
Sustained average across entire 12-month period
Maintained throughout 18-month campaign period
Contact Bristol Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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