Complete identity with logo, guidelines, and collateral
Bespoke website with separate trade and retail journeys
National search marketing campaign targeting specific products
National Google Ads marketing campaign targeting specific products
We conducted in-depth market research to identify gaps in the decorative wooden panels market, positioning Atelius between premium bespoke suppliers and mass-market retailers.
Competitive analysis highlighted unique selling propositions to differentiate Atelius for trade and retail audiences. We developed distinct positioning strategies: exclusivity and trade benefits for professionals, and quality with accessibility for consumers.
A tiered pricing strategy protected trade margins while remaining competitive for retail. Our multi-channel acquisition plan prioritized digital channels for consumers and relationship-focused approaches for trade customers, maximizing efficiency during the launch phase.
We crafted a comprehensive brand identity blending modern design with craftsmanship, reflecting Atelius’s timeless wooden panels.
The logo incorporated an “A” monogram and subtle wood grain patterns for instant recognition. A dual typography system used a clean sans-serif for trade materials and a warm serif for consumer collateral, enabling audience-specific targeting.
A color palette of natural wood tones and contemporary accents ensured versatility across technical and lifestyle applications. Comprehensive brand guidelines covered logo usage, typography, colors, photography, and tone, ensuring consistency across all touchpoints.
We designed a dual-path user experience separating trade and retail journeys while maintaining brand cohesion.
Wireframes used conditional visibility to display tailored pricing, products, and content based on user account status. Trade users accessed technical specification filters, while retail users enjoyed inspirational navigation.
Account creation wireframes streamlined trade credential verification with clear approval process explanations. Interactive prototypes simulated both user experiences, enabling stakeholder feedback before implementation.
We developed a premium visual design system using sophisticated product photography, architectural imagery, and clean layouts to elevate Atelius above typical suppliers.
The design balanced aspirational lifestyle visuals with technical details, serving emotional and practical needs. Custom product showcase components highlighted panel qualities via high-quality photography and 3D visualizations.
The responsive design maintained dual functionality across devices, with differentiated trade and retail treatments signaling audience intent while preserving brand unity.
We built a sophisticated e-commerce platform with user permission systems controlling access to trade pricing, exclusive products, and specialized content.
Custom product catalog functionality offered advanced filtering for technical and aesthetic preferences. A secure trade account verification workflow managed approvals with automated notifications.
The content management system supported multi-audience product updates, ensuring efficiency. Advanced e-commerce features included quantity-based pricing, custom shipping calculations, and fulfillment integration. Segment-specific analytics tracked trade and retail performance for actionable insights.
I’ve worked with Tristan and the team on more than one website. The service provided has been excellent on both occasions for website building, SEO and other services. Highly recommended if you’re not sure where to go!
Contact Bristol Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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