A complete digital transformation for an Indian restaurant during the COVID-19 pandemic. We redesigned their online presence with a new ordering system, updated branding, and focused marketing that helped them survive and grow through difficult times.
Our digital transformation delivered impressive results, with strong revenue growth and a bigger customer base. This success gave them the foundation to expand to new locations.
We have been working with BMC since February 2022. They have educated us with really helpful ideas with how we can improve and package our business. Particularly tailoring our marketing strategy to increase our customer base. BMC re-designed our website and menus and which look amazing!
There photography is just another level. They are very responsive to any queries and questions we may have at any time of the day or week which is great. Most importantly, they have been crucial in helping to build up a credible reputation and completely excel our rankings on google using their SEO expertise. Thank you Tristan for everything you have helped us with!
Managing Director, 4500 Miles From Delhi
The restaurant was hit hard by COVID-19 lockdowns, which damaged the hospitality industry and threatened the business. They needed to quickly change from table service to takeaway and delivery when forced to close. They also had to stand out in a crowded market where other restaurants made similar changes during the pandemic, creating tough competition for online visibility and orders.
We created a complete digital plan to build new sales through online ordering while strengthening their brand across all platforms.
Refreshed brand identity including menus and interior design elements
Created a bespoke website with integrated takeaway, booking and delivery system
Delivered comprehensive search strategy with both direct and indirect keywords
We captured 4500 Miles From Delhi’s food, people, and atmosphere in a cohesive brand style.
We created an engaging social media strategy that showed off 4500 Miles From Delhi’s authentic Indian food through beautiful food photos and behind-the-scenes content that highlighted their cooking skills.
Our approach used the visual appeal of their dishes on Instagram and Facebook, creating content that got people excited and encouraged them to share it with others in Bristol.
We posted at the right times to catch customers when they were ready to order, and offered special promotions during quiet periods to keep orders steady. We managed their social media to be friendly and responsive, answering questions quickly and celebrating customer feedback.
We organised events with local food influencers that created real content from trusted Bristol figures, reaching new customers and making the restaurant a must-visit place in Bristol.
We created a beautiful, easy-to-use website that showed off 4500 Miles From Delhi’s food with great photos and stories about their authentic recipes and cooking methods.
Our design focused on simple navigation and a smooth ordering process, so customers could easily find what they want and complete their orders without any problems. We made sure the website worked perfectly on phones, tablets, and computers, because most people were ordering on their phones during lockdown.
We added special features like menu filters, dietary preference options, and location-based information that made the site more helpful and personal. The design mixed modern web design with cultural elements that showed the restaurant’s authentic background, creating a great brand experience from the moment customers arrived.
We built a complete online ordering and delivery system designed just for 4500 Miles From Delhi’s needs. This avoided paying fees to other platforms while keeping full control of how customers experience their service.
Our system had advanced shopping cart features that let customers customise their orders for spice level, dietary needs, and special requests, just like ordering in the restaurant. We added location technology that automatically sent customers to their nearest restaurant as the business expanded to more locations, making ordering easier.
We integrated a sophisticated booking system that managed table reservations, special events, and private dining experiences as restrictions eased. The system was built for speed and reliability, handling busy periods and peak hours without any problems.
We took extensive food photography that captured 4500 Miles From Delhi’s entire menu in attractive, mouth-watering images that showed the bright colours and textures of their authentic Indian cooking.
We took professional photos of the restaurant’s dining spaces and unique décor, giving customers a sense of the atmosphere and encouraging them to visit in person once lockdown ended.
We took behind-the-scenes kitchen photos that showed their skilled chefs and traditional cooking methods, building trust in their culinary expertise.
We captured photos from special events and celebrations that showed the friendly dining experience, demonstrating the restaurant’s appeal for group bookings and special occasions. All photos were edited with consistent colour grading that matched their new brand identity, creating a unified visual look across all marketing channels.
We found and worked with Bristol’s best-known food influencers and bloggers, building genuine partnerships that created authentic content and recommendations instead of paid promotions.
We focused on quality over quantity, choosing influencers whose followers matched the restaurant’s target customers to get the best results.
We organised special tasting events for selected influencers, creating memorable experiences that led to detailed, enthusiastic posts across social media. We continued to work with key influencers so they kept recommending 4500 Miles From Delhi and featured new menu items and locations.
This genuine support from influencers created strong social proof during this critical recovery period, bringing in new customers and keeping existing ones loyal.
We conducted comprehensive food photography sessions capturing 4500 Miles From Delhi’s entire menu in styled, appetite-appealing imagery that highlighted the vibrant colours and textures of their authentic Indian cuisine.
Professional interior photography showcased the restaurant’s atmospheric dining spaces and distinctive décor, creating a visual sense of place that encouraged dine-in visits once restrictions lifted.
We produced behind-the-scenes kitchen photography that told the story of their skilled chefs and traditional cooking methods, building trust and authenticity in their culinary credentials.
Event photography from special nights and celebrations captured the convivial dining experience, demonstrating the restaurant’s suitability for group bookings and special occasions. All photography maintained consistent styling and colour grading that aligned with their refreshed brand identity, creating a cohesive visual language across all marketing channels.
We identified and partnered with Bristol’s most respected food influencers and bloggers, creating strategic relationships that generated authentic content and recommendations rather than transactional endorsements.
Our approach focused on quality over quantity, selecting partners whose audience demographics closely matched the restaurant’s target customers for maximum conversion potential.
We organised exclusive tasting events for selected influencers, creating memorable experiences that resulted in enthusiastic, detailed content across multiple platforms. Ongoing relationship management maintained connections with key influencers, ensuring 4500 Miles From Delhi remained top-of-mind for recommendations and coverage of new menu items or locations.
The authentic advocacy generated through these partnerships created powerful social proof during a critical business recovery period, driving trial from new customers and reinforcing loyalty among existing patrons.
We used a hyper-local SEO strategy that positioned 4500 Miles From Delhi high in search results for direct searches like “Indian restaurant Bristol” and for broader searches like “best takeaway near me” and “dinner delivery Bristol”.
We researched keywords thoroughly to find the specific words and dish names customers search for, then optimised menu pages to capture these valuable searches. We optimised for Google Maps and local search results, which was essential for getting customers who were looking for a place to eat right now.
We created content that answered customer questions and addressed different dining occasions, building expertise in authentic Indian cuisine and special dietary options like vegan and gluten-free meals. This comprehensive approach delivered amazing results, with revenue growing 300% in just 3 months after reopening and online inquiries increasing by 800% within 12 months.
We optimised for mobile and made sure pages loaded fast, which are crucial for both search rankings and getting customers to order. Better online visibility and engagement created strong demand, making 4500 Miles From Delhi the top choice for Indian food in Bristol.
Growth achieved within 3 months post-COVID
Online enquiries surged within 12 months
Contact Bristol Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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