Turning gamification into a real lead pipeline.
On The Block Gaming designs custom gamification tools for training, marketing and engagement purposes, working with clients internationally out of its Somerset office. A full site rebuild followed, with organic foundations laid down to build visibility and turn interest into genuine enquiries.
A niche service that buyers do not always know to search for.
Gamification spans multiple industries at once, training, marketing, healthcare, recruitment, so demand is spread thin and a good number of prospective buyers have never heard the term. What enquiries there are tend to carry real value but arrive infrequently, meaning each one matters. Compounding that, the new domain had no search history to draw from at all.
The objective was to establish visibility around the actual problems buyers search for, push rankings up from nothing, and turn that initial traffic into qualified, worthwhile enquiries.
We put OTBG in front of buyers regardless of whether they used the word “gamification” themselves.
Complete refresh with website redesign and multi-format templates
Dynamic platform showcasing gamification capabilities
584% impression growth and avg position improved from 33 to 16.5 in a year.
We have been working with Bristol Marketing Company on both our website and ongoing SEO, and the results so far have been fantastic. Tristan, who we have been directly working with, has been professional, responsive, and really understands our goals.
Co-Founder, On The Block Gaming
Climbing the rankings, and a pipeline worth £830k.
What matters most isn’t the ranking movement itself, it’s what sits behind it, close to £830k worth of enquiries generated from buyers who came in through search. The offer is reaching more of the people it’s meant for, and demand keeps building for a business that had no prior visibility to lean on. It’s growth with staying power.
Contact Bristol Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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