Overview.

Client

4500 Miles From Delhi

Industry

Hospitality

We spearheaded a comprehensive digital transformation for 4500 Miles From Delhi, an established Indian restaurant, during the COVID-19 pandemic. By revamping their online presence with integrated ordering systems, refreshed branding, and targeted digital marketing, we enabled the business to not only survive but flourish in challenging market conditions.

Key Results.

Our digital overhaul delivered remarkable outcomes, driving substantial revenue growth and expanding their customer base. These achievements provided the foundation for their expansion to multiple locations.

Revenue increase within first 3 months

0 %

Increase in online enquiries within first year

0 %

Number of National Restaurants

0

Challenges.

The COVID-19 restrictions severely impacted 4500 Miles From Delhi, threatening its survival as the hospitality industry faced unprecedented challenges. The restaurant needed to swiftly transition from a dine-in model to takeaway and delivery services due to forced closures. Additionally, they faced intense competition in a crowded online restaurant marketplace, as many competitors pivoted similarly, making visibility and order acquisition highly competitive.

What we did.

We implemented a holistic digital transformation strategy, focusing on new revenue streams through online ordering, while enhancing their brand presence across multiple platforms.

Branding & Design

Refreshed brand identity including menus and interior design elements

Web Development

Created a bespoke website with integrated takeaway, booking and delivery system

Google SEO

Delivered comprehensive search strategy with both direct and indirect keywords

Google Ads

Deep analysis of consumer behaviour and target markets

Social Media Marketing.

We crafted a dynamic social media strategy showcasing the restaurant’s authentic Indian cuisine through vibrant food photography and behind-the-scenes content highlighting their culinary expertise.
On Instagram and Facebook, we created engaging, shareable content that resonated with Bristol’s food community.

Strategic posting schedules aligned with peak ordering times, with promotions for quieter periods to balance demand. Responsive community management built customer relationships, addressing queries promptly and amplifying positive feedback.Influencer dining events with local food influencers generated authentic content, extending reach and positioning the restaurant as a top dining destination in Bristol.

Design.

We designed a visually captivating website that highlighted the restaurant’s culinary offerings through rich imagery and storytelling about their authentic recipes. Intuitive navigation and clear conversion paths ensured seamless ordering with minimal friction.


Responsive design optimized the experience across devices, prioritizing mobile ordering during pandemic restrictions. Custom features like menu filters, dietary selectors, and location-specific content enhanced personalization. The design balanced modern digital trends with cultural elements, creating an immersive brand experience.

Development.

We built a fully integrated online ordering and delivery system customized to the restaurant’s needs, with intuitive cart functionality for spice levels, dietary preferences, and special requests. Location-aware features routed customers to their nearest restaurant as the business expanded.


An advanced booking system managed table reservations and special events as restrictions eased. The platform was engineered for reliability during high-traffic periods, ensuring performance during peak ordering times. Comprehensive analytics tracked user behavior while maintaining privacy.

Photography.

We conducted professional food photography sessions to capture the vibrant colors and textures of the restaurant’s menu, creating appetite-appealing imagery. Interior photography showcased the atmospheric dining spaces, encouraging dine-in visits post-restrictions.


Behind-the-scenes kitchen photography highlighted the chefs’ traditional methods, building trust in their culinary expertise. Event photography from special nights captured the lively dining experience, ideal for group bookings. All imagery aligned with the refreshed brand identity for a cohesive visual language.

Influencer Marketing.

We partnered with Bristol’s top food influencers, fostering authentic relationships that generated credible content. Exclusive tasting events created memorable experiences, resulting in detailed, enthusiastic posts across platforms.


Ongoing engagement with influencers ensured the restaurant remained a top recommendation for new menu items and locations. This authentic advocacy drove new customer trials and reinforced loyalty, providing critical social proof during recovery.

SEO.

We executed a highly localized SEO campaign that elevated 4500 Miles From Delhi’s visibility for direct search terms like “Indian restaurant Bristol” and indirect queries such as “best takeaway near me” and “dinner delivery Bristol.”


Our strategy involved in-depth keyword research to pinpoint the exact dish names and phrases customers used in searches, optimizing menu pages to attract this high-intent traffic. Local SEO enhancements maximized exposure in Google Maps and local pack listings, crucial for capturing spur-of-the-moment dining choices.


We crafted a content plan addressing specific customer queries and dining scenarios, establishing authority in authentic Indian cuisine and specialty offerings like vegan and gluten-free dishes. Technical SEO ensured flawless mobile optimization and rapid page loading, key factors for search rankings and user conversions in the competitive restaurant industry.

Website traffic
0 %

Increased organic website traffic within 3 months. 

Keywords
0

Increased organic website traffic within 3 months. 

Keywords
0

Increased organic website traffic within 3 months. 

Feedback from our Clients.

"Most importantly, they have been crucial in helping to build up a credible reputation and completely excel our rankings on google using their SEO expertise. Thank you Tristan for everything you have helped us with!"

We have been working with LMC since February 2022. They have educated us with really helpful ideas with how we can improve and package our business. Particularly tailoring our marketing strategy to increase our customer base. LMC re-designed our website and menus and which look amazing! There photography is just another level. They are very responsive to any queries and questions we may have at any time of the day or week which is great. Most importantly, they have been crucial in helping to build up a credible reputation and completely excel our rankings on google using their SEO expertise. Thank you Tristan for everything you have helped us with!

Sukhvir Brar
Managing Director, 4500 Miles From Delhi

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